Madeleine Brand on KCRW reveals that Californians have cut back on their water usage by 27 percent compared to 2 years prior. This is a very good thing especially because as everyone is aware, California is going through a horrible drought which is causing a number of difficulties for the state.
Recent polls that were done also reveal that the drought is more of a concern to the population of the California state than any other issue. Which tells us that it has effected all walks of life, from business to personal lives.
On Madeleines show, Press Play, she interviewed Andy Wirth who is a well known entrepreneur and CEO of the Squaw Valley Ski Resort. This ski resort is situated on Lake Tahoe in a valley known as the Olympic Valley.
Due to the fact that every ski resort rely’s on regular and adequate snow fall in the winter months, the California drought situation has caused a lot of dismay and worry for the operation of the ski resorts.
Andy Wirth shares his insight on the problem as well as some measures that they are implementing in order to remain attractive to tourists as well as to remain profitable during this difficult time.
He begins by sharing that they are indeed still turing a profit although the earning potential is well below recent earnings prior to the occurrence of the drought. Learn more about Andy Wirth: http://andywirth.com/
When it comes to recreating snow, there are a number of helpful tools available that can produce the necessary snow in large quantities. Large snow ploughs and trucks are also used to transport the snow from one area to another.
In a normal winter season when snow fall is adequate the visitors at the Olympic Valley have a total of 6000 acres of snow terrain available to use however due to the drought the number of acres has dropped to 4000. This drop is significant but will still allow ski tourists to have a very reasonable ski vacation according to Andy Wirth.
He is also of the opinion that this belief would be held by his friends further south that 4000 acres would provide for a very decent ski vacation.
Therefore there is no worry in his mind that if tourists do come Squaw Valley they would leave very pleased and satisfied.
Andy Wirth also mentions that it is often the great media hype that misleads people into thinking that the drought is effecting the quality of skiing to be had.
In actual fact the resorts are doing their level best to ensure that skiing remains as good as it has always been minus a few setbacks.